Pecuniary Incentive (Shock Horror!)

The NTSCMP's parody of it led me to a Standard article on the dangers young women allegedly face by going out drinking.  Among the other horrifying statistics there was this shocker from a social worker: "As for those who work in bars, we believe that money is the main motivation." 

As opposed, presumably, to social workers, lawyers, dockers, toilet attendants, shop assistants, accountants, civil servants, journalists, cleaners and construction workers, who all go to work purely for the love of the job.  With srticles of this quality, one wonders if a parody is really necessary.